Nos outils — Hact

Les outils de la méthode Hact

2. Comprendre le terrain

5 Pourquoi

🎯 Remonter aux causes des problèmes mais aussi aux émotions profondes des personnes interviewées.

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne18 décembre 2024

2. Comprendre le terrain

Courbe d’expérience

🎯 Explorer l’expérience utilisateur étape par étape

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne21 décembre 2024

2. Comprendre le terrain

Courbe de conversation

🎯 Apprendre au groupe à mener une conversation où la personne se sent écoutée, pour faire ressortir son vécu et ses émotions profondes.

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne2 décembre 2024

c. Briser la glace et énergiser

Jeu du nœud

🎯 Démontrer de manière tangible que les solutions les plus adaptées à un problème émergent généralement de ceux qui vivent et comprennent le problème directement

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne21 décembre 2024

2. Comprendre le terrain

Plan d’exploration

🎯Faire émerger de manière exhaustive l’ensemble des thématiques qui vont être explorées sur le terrain 🎯 Développer une stratégie pour collecter des informations sur le terrain

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne21 décembre 2024

2. Comprendre le terrain

Raconte moi une histoire

🎯 Minimiser les biais dans les réponses des personnes interviewées 🎯 Obtenir une réponse directe et authentique sur le mode de vie et les besoins de la personne

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne18 décembre 2024