Nos outils — Hact

Les outils de la méthode Hact

2. Comprendre le terrain

5 Pourquoi

🎯 Remonter aux causes des problèmes mais aussi aux émotions profondes des personnes interviewées.

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne18 décembre 2024

3. Synthétiser

Apprentissages clés

🎯 Synthétiser les différents “share story” et les données terrain collectées afin de faire émerger des apprentissages transversaux 🎯 Identifier un insight profond, qui révèle la motivation clé commune aux différentes parties prenantes du projet.

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne22 décembre 2024

2. Comprendre le terrain

Immersion (WIP)

🎯 S’immerger dans le quotidien des utilisateurs pour comprendre leurs usages, leurs besoins, leurs motivations, leurs attentes et leurs freins.

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne18 décembre 2024

2. Comprendre le terrain

Observation (WIP)

🎯 Faire émerger le vrai vécu des utilisateurs en observant en détail leur comportement dans le quotidien

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne20 décembre 2024

6. Prototyper et tester

Prototyper

🎯 Structurer le processus de prototypage et de test. 🎯 Conserver tous les enseignements tirés d'un prototype. 🎯 Être capable d'expliquer le chemin parcouru entre l'idée initiale et les résultats des tests.

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne22 décembre 2024

2. Comprendre le terrain

Raconte moi une histoire

🎯 Minimiser les biais dans les réponses des personnes interviewées 🎯 Obtenir une réponse directe et authentique sur le mode de vie et les besoins de la personne

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne18 décembre 2024