Nos outils — Hact

Les outils de la méthode Hact

4. Reformuler son problème

Comment pourrions-nous ?

🎯 Partir d’une découverte terrain pour reformuler la question initiale.

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne9 janvier 2025

2. Comprendre le terrain

Courbe d’expérience

🎯 Explorer l’expérience utilisateur étape par étape

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne9 janvier 2025

2. Comprendre le terrain

Courbe de conversation

🎯 Apprendre au groupe à mener une conversation où la personne se sent écoutée, pour faire ressortir son vécu et ses émotions profondes.

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne8 janvier 2025

2. Comprendre le terrain

Immersion (WIP)

🎯 S’immerger dans le quotidien des utilisateurs pour comprendre leurs usages, leurs besoins, leurs motivations, leurs attentes et leurs freins.

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Etienne9 janvier 2025

c. Briser la glace et énergiser

Jeu du nœud

🎯 Démontrer de manière tangible que les solutions les plus adaptées à un problème émergent généralement de ceux qui vivent et comprennent le problème directement

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne9 janvier 2025

2. Comprendre le terrain

Observation (WIP)

🎯 Faire émerger le vrai vécu des utilisateurs en observant en détail leur comportement dans le quotidien

<img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' data-src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Etienne' src='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/7d9242017ec937ef850c1cd229c888bf?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Etienne9 janvier 2025